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Hacking the Job Search with LinkedIn or How I Spent my Morning When I Should Have Been Sending Out Job Applications
January 24, 2020 • 65 Likes • 20 Comments
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
LinkedIn just gifted me $50 to spend on advertising. I don’t have anything to advertise but 50 free dollars! Got me thinking🤔.
I always see personalized ads by recruiters.
Can I flip the script?
R&D
I started by creating an ad campaign targeting companies that I like that have relevant job openings.
I could publish the ad now, and LinkedIn will only show it to people who work at my dream companies. Awesome.
Can I do better? You bet!
I noticed that the vast majority of my small audience was not relevant to this ad. A junior developer working on the database is unlikely to have any involvement with hiring decisions. I decided to add some more requirements.
Awesome!
LinkedIn will now show my ad to a small audience of approximately three hundred and fifty of the most relevant people.
The Copy
LinkedIn advertising is like Twitter used to be. You get very few characters to make your point. Especially tricky in a non-traditional use case like mine.
I went with something close to this:
What I’m expecting
Over the next 30 days, LinkedIn predicts that people in my audience will see my ad up to 7,800 times!
That means that each relevant person will see my ad 22 times! (more than once a day)!
With LinkedIn’s free fifty bucks, I can keep this up for an entire year!
What will happen?
I have no clue.
I can imagine this freaking people out or annoying them.
I hope it doesn’t.
I hope it shows them that I did my research and am not just spraying out resumes.
I hope it shows that I am familiar with their company and can see myself fulfilling a productive role that I’m passionate about.
Either way, I had fun.
Thanks for reading,
Yitzi
P.S. I’m wide open to opportunities. Read more about me at bit.ly/yitzi.
Published By
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
Hey, friends. I spent the morning working on this when I should have been job hunting. Don’t let it flop! #marketing #noragrets #digitalmarketing#socialmedia20 comments
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Rajeev Kumria
Freelance Management Consultant in Medical Equipment, Devices and In Vitro Diagnsotics
Wow, I am also looking for jobs. This is a cool idea.LikeReply1 Like1 Reply
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
Thanks! Good luck!LikeReply38m7h
Tracy Rees
Seasoned Creative Marketing & Communications Enthusiast
What a GREAT idea and thank you for sharing it. I’m going to try this too!LikeReply1 Like1 Reply
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
Thanks! Keep us posted!LikeReply38m1d
Sharon Sargent
Marketing & Communications Professional | HTML/CSS | B2B | B2C | Digital Marketing | Project Mgmt | Content Writing
Very clever! You will definitely have to post the results. Good luck and good karma to you!LikeReply1 Like1 Reply
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
Matthew Kneisz
Working on something different
Brilliant out of the box thinking! In a time of “flipping the script” you’ve become a disrupter in the job search field. Great idea.LikeReply2 Likes1 Reply
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
Wow! Job search disrupter! I’ll add it to my resume!LikeReply35m1d
John Porterfield
Web Media Tech at Harvest Ministries
I think this is a very creative and cool idea! It’s not the norm which in my personal view is really part of our problem these days in the job market space: lots of good people out there, but dealing with lots of communication noise when it comes to marketing yourself and your valued skill + talents. I will be super interested in what you see happen as a result of this effort.LikeReply1 Like1 Reply
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
Thanks for your kind words!LikeReply36m1d
Julian Xhokaxhiu
Solution Architect/Engineer – Open Source Enthusiast
You rock 🙂LikeReply1 Like1 Reply
Yitzchok Ginzberg
bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician
No, you!LikeReply36m1dShow more comments.
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