blogygold

New definition of online Magazine and Services: Designs | Trainings | Solutions | Consultancy Magazine for creative people, photographers painters, interesting stories and enthusiastic seekers. A place for write and share stories and earn money by doing so. Are you interested ? If so, blogygold could be the place for you. Click login and join us now

456 Views

Hacking the Job Search with LinkedIn or How I Spent my Morning When I Should Have Been Sending Out Job Applications

January 24, 2020 • 65 Likes • 20 Comments

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

LinkedIn just gifted me $50 to spend on advertising. I don’t have anything to advertise but 50 free dollars! Got me thinking🤔.

No alt text provided for this image

I always see personalized ads by recruiters. 

Can I flip the script?

R&D

I started by creating an ad campaign targeting companies that I like that have relevant job openings.

No alt text provided for this image

I could publish the ad now, and LinkedIn will only show it to people who work at my dream companies. Awesome.

Can I do better? You bet!

No alt text provided for this image

I noticed that the vast majority of my small audience was not relevant to this ad. A junior developer working on the database is unlikely to have any involvement with hiring decisions. I decided to add some more requirements.

Awesome!

LinkedIn will now show my ad to a small audience of approximately three hundred and fifty of the most relevant people.

No alt text provided for this image

The Copy

LinkedIn advertising is like Twitter used to be. You get very few characters to make your point. Especially tricky in a non-traditional use case like mine.

I went with something close to this:

No alt text provided for this image

What I’m expecting

No alt text provided for this image

Over the next 30 days, LinkedIn predicts that people in my audience will see my ad up to 7,800 times!

That means that each relevant person will see my ad 22 times! (more than once a day)!

With LinkedIn’s free fifty bucks, I can keep this up for an entire year!

What will happen?

I have no clue.

I can imagine this freaking people out or annoying them.

I hope it doesn’t.

I hope it shows them that I did my research and am not just spraying out resumes.

I hope it shows that I am familiar with their company and can see myself fulfilling a productive role that I’m passionate about.

Either way, I had fun.

Thanks for reading,

Yitzi

P.S. I’m wide open to opportunities. Read more about me at bit.ly/yitzi.

Published By

Yitzchok Ginzberg

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

Hey, friends. I spent the morning working on this when I should have been job hunting. Don’t let it flop! #marketing #noragrets #digitalmarketing#socialmedia20 comments

Sign in to leave your comment

Rajeev Kumria

Freelance Management Consultant in Medical Equipment, Devices and In Vitro Diagnsotics

Wow, I am also looking for jobs. This is a cool idea.LikeReply1 Like1 Reply

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

Thanks! Good luck!LikeReply38m7h

Tracy Rees

Seasoned Creative Marketing & Communications Enthusiast

What a GREAT idea and thank you for sharing it. I’m going to try this too!LikeReply1 Like1 Reply

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

Thanks! Keep us posted!LikeReply38m1d

Sharon Sargent

Marketing & Communications Professional | HTML/CSS | B2B | B2C | Digital Marketing | Project Mgmt | Content Writing

Very clever! You will definitely have to post the results. Good luck and good karma to you!LikeReply1 Like1 Reply

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

Thanks!LikeReply34m1d

Matthew Kneisz

Working on something different

Brilliant out of the box thinking! In a time of “flipping the script” you’ve become a disrupter in the job search field. Great idea.LikeReply2 Likes1 Reply

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

Wow! Job search disrupter! I’ll add it to my resume!LikeReply35m1d

John Porterfield

Web Media Tech at Harvest Ministries

I think this is a very creative and cool idea! It’s not the norm which in my personal view is really part of our problem these days in the job market space: lots of good people out there, but dealing with lots of communication noise when it comes to marketing yourself and your valued skill + talents. I will be super interested in what you see happen as a result of this effort.LikeReply1 Like1 Reply

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

Thanks for your kind words!LikeReply36m1d

Julian Xhokaxhiu

Solution Architect/Engineer – Open Source Enthusiast

You rock 🙂LikeReply1 Like1 Reply

Yitzchok Ginzberg

bit.ly/yitzi | Full-Stack dev – Sifra | Robot Designer – anylaw.com | yitzi.dev | Twitter – @codegician

No, you!LikeReply36m1dShow more comments.


More from Yitzchok Ginzberg

3 articles

How I Became an Indie Developer

How I Became an Indie Developer

November 20, 2019

Can Bet Shemesh have a Hi-tech future? Amazon and Ikea think so!
Follow Me:

Leave a Reply